Affiliate Marketing Fallacies

Affiliate Versus Multi-Level Marketing: Similarity and Differences

One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual” …

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Dangerous Misconception: "Affiliate Marketing Channel"

Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) …

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10 Commonly Misunderstood Affiliate Marketing Terms (with Examples)

Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate. …

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Affiliate Marketing Mispositioning is Hurting Affiliate Programs

Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place …

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Healthy Affiliate Program is Antonymous of Quick Fix

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your …

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Common Misconception: The More Affiliate Networks, The Merrier

An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service, …

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Affiliate Marketing is Dead? Again?!

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands …

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Outsourced Program Management: What Different People Think OPMs Do

Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are …

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Form (or Name) Versus Substance

I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь, …

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