Pay Per Click Marketing

Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and […]

7 Aspects to Consider While Formulating Affiliate Paid Search Policy Read More »

Bing Allows Anything for Display URL?

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their

Bing Allows Anything for Display URL? Read More »

Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard

Case Study on Affiliate Brand Abuse in PPC (SEM) Channel Read More »

Google Introduces AdWords Split Testing Tool

Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and

Google Introduces AdWords Split Testing Tool Read More »

Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic)

Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those

Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic) Read More »

Free Tool to Monitor Paid Search Trademark Violations

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers

Free Tool to Monitor Paid Search Trademark Violations Read More »

Trademark Violators — a Type of Parasite

While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to

Trademark Violators — a Type of Parasite Read More »

Paid Search Advice & List of Negative Keywords

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are

Paid Search Advice & List of Negative Keywords Read More »