Affiliate Marketing Explained: Definition, Key Players, and Concepts

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What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: Beyond it, however, you may read it all in textual form below. Definition Affiliate marketing is a way for a business to partner with independent marketers who will promote its products (or Read More …

Why 2019 is the Time to Launch (or Grow) Your Affiliate Marketing Program

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According to Forbes, current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. E-commerce is expected to change at an even faster rate as brands embrace the power of voice search and Omni-platform/Omni-device options. Voice assistants are already being used to make purchases by 40% of millennials, with that Read More …

Affiliate Marketing in China: Affiliate Networks and Programs

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China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate management bestseller was translated. The Chinese version was called “70-Days’ Affiliate Advertising Combat”. Don’t ask why. Several days ago, a client had asked me about Read More …

8 Mistakes to Avoid When Setting Up an Affiliate Marketing Program

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Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why many advertisers fail at affiliate marketing is rooted in the poorly done work when setting up their affiliate programs. Having analyzed more than a thousand Read More …

Affiliate Marketing in the USA: Market Size by Number of Programs

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According to Forrester Consulting, the U.S. affiliate marketing industry is expected to reach $6.8 billion by 2020, with more than 80% of brands utilizing this potent way of marketing, but how many affiliate programs are out there? This very question came to me from an industry friend earlier this morning and, apparently, he isn’t the Read More …