General Discussion

Affiliate marketing conference

Affiliate Marketing Conferences 2022: The Most Complete List

With the year 2022 being just around the corner, and the world getting a bit more of a grip on the pandemic, we’ve decided to resume publishing our yearly lists of affiliate marketing conferences to attend. We took a break from these lists for a couple of years. But now, …

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Increase affiliate program conversion

15 Ways to Improve Website & Affiliate Program Conversion Rate

What’s your website conversion rate and how does it compare with your affiliate program conversion rate? You may not have paid attention to these details but you should. In fact, we advise merchants not to start an affiliate program until they establish a decent website conversion rate. On one hand, …

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Affiliate marketing success

Affiliate Marketing Success Basics for 2022 and Beyond

Depending on whether you’re the merchant or the manager, the industry you’re activating in, the results you’ve had so far and your future goals, affiliate marketing success can mean different things. It may mean more sales, more affiliates, a higher power rank, or improved affiliate program statistics. It could also …

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affiliate program statistics

Affiliate Program Statistics and Their Importance to Publishers

If you’ve ever wondered how publishers choose which merchants to promote or how you could appeal to more of them, it’s high time you learned about the importance of affiliate program statistics. What are these? They are the numbers publishers look at in order to assess whether a program is …

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affiliate management

Amazon, Affiliate Marketing, and 10 Ways to Benefit from It

Do your products sell well on Amazon but you would like to take things one step further and build a direct relationship with your buyers? Perhaps you already have the online store and are looking for ways to drive more traffic and sales. The solution employed by 81% of brands, …

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Affiliate marketing advertising

Affiliate Program: Good Way to Market a Business or Product?

One of the most commonly-asked questions – which may come in various iterations – may be summarized up like this: Is affiliate marketing right for my product? Indeed, how can one tell if an affiliate marketing program is a good way to promote this or that product or service? Clearly, …

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