General Discussion

The Truth About Affiliate Marketing Growth Projections & Estimates

As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also […]

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The Turf War Between PR and Affiliate Marketing

The relationship between PR and affiliate marketing oddly reminds me of the connection between barbers and surgeons in the 12th century. Just as the “turf war” between surgeons and hairdressers is an interesting example of how professional boundaries and practices evolve over time, the digital marketing landscape has undergone its

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Affiliate Marketing Conferences & Events to Attend in 2024

With the start of 2024 just around the corner, it’s time for us to bring you our fifteenth (yes, we’ve been publishing them every year since 2009) list of affiliate marketing conferences and events to consider attending in the new year. As is already traditional, we’ll be updating the below

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Increase affiliate program conversion

15 Ways to Improve Website & Affiliate Program Conversion Rate

What’s your website conversion rate and how does it compare with your affiliate program conversion rate? You may not have paid attention to these details but you should. In fact, we advise merchants not to start an affiliate program until they establish a decent website conversion rate. On one hand,

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Affiliate marketing success

Affiliate Marketing Success Basics for 2022 and Beyond

Depending on whether you’re the merchant or the manager, the industry you’re activating in, the results you’ve had so far and your future goals, affiliate marketing success can mean different things. It may mean more sales, more affiliates, a higher power rank, or improved affiliate program statistics. It could also

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