5 Ways to Develop Your Affiliate Program Management Skills

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Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of the highest returns on investment Read More …

Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

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Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here. After all, on a daily Read More …

What is TM+ Bidding and What are the Benefits?

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A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate requests trademark bidding rights from Read More …

4 Ways to Incentivize Affiliates

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Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an 8% commission increase on all Read More …