Affiliate Program Management

Why in Affiliate Activation Termination Threats Don’t Work

Back in 2008, I wrote a blog post in which I (a) drew the industry’s attention to a common practice of affiliate managers sending out removal threats in hopes of activating affiliates, and (b) explained why it’s a dead-end strategy. I expanded on this in my 2011 Affiliate Program Management: An […]

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Affiliate Marketing Navigation Is in Our Agency’s Name

The very first affiliate program that I started was for my own online business. This was in late 1999, and affiliate marketing was already around. PC Flowers & Gifts, commonly acknowledged as the world’s first affiliate program, was launched ten years prior. Yet, the late 90s (and early 00s) was

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The Truth About Affiliate Marketing Growth Projections & Estimates

As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also

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International affiliate program

Expanding Affiliate Program Globally: Your Guide to Success

If your affiliate marketing program has demonstrated success at a local or regional level, now might be the perfect moment to contemplate international expansion. While the prospect may appear sophisticated and challenging, the reality is that you just need to follow a few straightforward steps to effectively scale a thriving

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10 Affiliate Program Obstacles and How to Overcome Them

When you launch an affiliate program, obstacles may hinder its growth. It is important to be aware of them and overcome them. Otherwise, your affiliate program will never reach its full potential. The more you let these obstacles prevent your program’s growth, the more difficult to mitigate their consequences will

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Affiliate program misconceptions and myths

Affiliate Marketing Program: 7 Myths and Misconceptions

Are you thinking of starting an affiliate program but heard conflicting opinions about what to expect and are not sure what to believe? You’re not the only one! There are quite a few affiliate marketing myths and affiliate program misconceptions out there. Every new meeting with a new or potential

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