5 Lessons to Learn from Amazon’s Affiliate Survey

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For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited to see Amazon send out Read More …

How to Recruit Affiliates: 10 Strategies That Work

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Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of the most time-consuming and labor-intensive tasks that affiliate managers have to tackle. Between identification of the right prospects, outreach to them, and follow-ups, it Read More …

3 Ways To Prepare For Back To School Season As An Affiliate Manager

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As an affiliate manager, each season presents new opportunities and the end of the summer, also known as “Back to School Season,” is no different. As affiliate managers, one main goal along with driving sales is keeping our affiliates engaged and there’s no better way to do that than to consistently offer relevant content, special Read More …

5 Ways to Develop Your Affiliate Program Management Skills

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Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of the highest returns on investment Read More …

Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

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Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here. After all, on a daily Read More …

What is TM+ Bidding and What are the Benefits?

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A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate requests trademark bidding rights from Read More …