Affiliate Program Management

Affiliate engagement

15 Affiliate Program Promotion Ideas to Keep Affiliates Engaged

So you’ve launched your affiliate program and hopefully invested some time and effort into marketing it and recruiting affiliates. Now you can rest easy and let sales flow, right? Wrong! You need to focus on affiliate program promotion.  It is the only way to make sure that your affiliates remain …

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Affiliate Program Visibility

Affiliate Program Marketing Guide: How to Spread the Word About Yours

Have you decided to turn to affiliate marketing to drive leads, sales, and gain new customers? If you play your cards right, this decision will surely benefit your business and your brand. But, before you expect any results, you will have to invest some time and effort into marketing your …

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Affiliate program mistake

20 Common and Dangerous Affiliate Program Mistakes to Avoid

Launching an affiliate marketing program is a great way to raise awareness of a brand and boost sales. It can help grow a business to unprecedented levels, assuming that everything is done the right way. Unfortunately, as in all fields, mistakes are common. Some of them are performed by merchants. …

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Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …

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Affiliate program analytics

How to Use Affiliate Program Analytics to Optimize Its Performance

Do you think that once you start your affiliate program, recruit affiliates into it, and start seeing them activate, you can rest easy and let sales flow? You’re not alone. However, affiliate program success is not that easy to achieve, and part of driving it involves monitoring and analyzing your affiliate …

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Affiliate management experts negotiation

How to Get Affiliate Management Experts to Manage Your Program Without Overpaying

In a post last month, I blogged at length about what affiliate management experts can bring to the table. Their expertise is second to none in their space and they can be a great asset to your growing online business. That all said, how can you get an affiliate management …

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Extrinsic and intrinsic motivators

How to Motivate Affiliates and Boost Affiliate Program’s Performance

Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing: it …

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Affiliate marketing OPM

What is an Affiliate OPM? Definition & Reasons to Consider Hiring One

OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often …

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