Four Types of Affiliate Program Stats That Help Affiliate Marketers

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Most marketers nowadays are very data driven. In our current world we have managed to break almost everything down and use analytics to make informed decisions. Sports, like baseball, have become so analytically driven that professional clubs are hiring data scientists left and right to work for them and help them discover the next great Read More …

How to Prepare Your Affiliate Marketing Program for Q4

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Q4 is the most wonderful time of the year. According to Adobe Digital Insights, the online holiday shopping season in 2017 topped expectations. The Thanksgiving weekend saw shoppers spending over $19B dollars during the days between Thanksgiving and Cyber Monday. Over $7B was spent on tablets and smartphones over the holiday weekend (37.5% of all Read More …

Top 10 Rules of Engagement for Affiliate Relationships

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There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been supported by relationships. It’s true that people do business with the people they like. Therefore, it is extremely important to develop personal relationships with your Read More …

How to Determine What Your Affiliate Program Commission Rate Should Be

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So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a) a flat amount (in whatever Read More …

5 Lessons to Learn from Amazon’s Affiliate Survey

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For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited to see Amazon send out Read More …

How to Recruit Affiliates: 10 Strategies That Work

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Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of the most time-consuming and labor-intensive tasks that affiliate managers have to tackle. Between identification of the right prospects, outreach to them, and follow-ups, it Read More …

3 Ways To Prepare For Back To School Season As An Affiliate Manager

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As an affiliate manager, each season presents new opportunities and the end of the summer, also known as “Back to School Season,” is no different. As affiliate managers, one main goal along with driving sales is keeping our affiliates engaged and there’s no better way to do that than to consistently offer relevant content, special Read More …

5 Ways to Develop Your Affiliate Program Management Skills

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Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of the highest returns on investment Read More …