Affiliate Program Management

Affiliate commission rate

How to Calculate Affiliate Commission Rates

Are you preparing to start an affiliate program but having trouble figuring out how to calculate the affiliate commission rate? Congratulations for giving it some thought and wanting to make things work! It is important to take the time to find a formula that benefits both you and your affiliates. …

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Transformational leadership

Transformational Leadership in Affiliate Management Context

Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …

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Affiliate types

20 Affiliate Types and How They Can Grow or Harm Your Program

Have you reached an impasse in your affiliate recruitment efforts or you have yet to see results despite onboarding all the major affiliate types? I like to think of affiliate programs as boxes of chocolates. I prefer boxes that contain various types of chocolate (white, dark, milk) with various fillings, …

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Affiliate program launch

Step-By-Step Guide to a Successful Affiliate Program Launch

Did you hear that having an affiliate marketing program benefits your brand but you don’t know how to approach your affiliate program launch? Don’t worry! This post will guide you through the process, step-by-step, and, if you get stuck anywhere, I’ll be happy to help. The 10 Steps to a …

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Affiliate program benefits

10 Ways an Affiliate Marketing Program Benefits Your Brand

Have you heard that having an affiliate marketing program benefits brands and merchants and you are considering the possibility of starting your own? Congratulations on thinking things through and not rushing on unknown paths without doing your research! Before making any decision, check out our post on what affiliate marketing …

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Affiliate engagement

15 Affiliate Program Promotion Ideas to Keep Affiliates Engaged

So you’ve launched your affiliate program and hopefully invested some time and effort into marketing it and recruiting affiliates. Now you can rest easy and let sales flow, right? Wrong! You need to focus on affiliate program promotion.  It is the only way to make sure that your affiliates remain …

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Affiliate Program Visibility

Affiliate Program Marketing Guide: How to Spread the Word About Yours

Have you decided to turn to affiliate marketing to drive leads, sales, and gain new customers? If you play your cards right, this decision will surely benefit your business and your brand. But, before you expect any results, you will have to invest some time and effort into marketing your …

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Affiliate program mistake

20 Common and Dangerous Affiliate Program Mistakes to Avoid

Launching an affiliate marketing program is a great way to raise awareness of a brand and boost sales. It can help grow a business to unprecedented levels, assuming that everything is done the right way. Unfortunately, as in all fields, mistakes are common. Some of them are performed by merchants. …

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Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …

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