Affiliate Program Management

Affiliate program analytics

How to Use Affiliate Program Analytics to Optimize Its Performance

Do you think that once you start your affiliate program, recruit affiliates into it, and start seeing them activate, you can rest easy and let sales flow? You’re not alone. However, affiliate program success is not that easy to achieve, and part of driving it involves monitoring and analyzing your affiliate …

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Affiliate management experts negotiation

How to Get Affiliate Management Experts to Manage Your Program Without Overpaying

In a post last month, I blogged at length about what affiliate management experts can bring to the table. Their expertise is second to none in their space and they can be a great asset to your growing online business. That all said, how can you get an affiliate management …

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Extrinsic and intrinsic motivators

How to Motivate Affiliates and Boost Affiliate Program’s Performance

Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing: it …

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Affiliate marketing OPM

What is an Affiliate OPM? Definition & Reasons to Consider Hiring One

OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often …

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Passive affiliate recruitment

Passive Affiliate Recruitment: Definition and Tips on Leveraging It

You may have heard the phrase “passive affiliate recruitment” before. But what exactly does it mean and how can you make the most of it? You will find the answers in my respective episode of The Affiliate Marketing Experience: If, however, you’d rather study the subject of passive affiliate recruitment …

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Affiliate tracking

How to Choose an Affiliate Network: 7 Questions to Guide You

You’re an e-commerce merchant and you’re ready to dive into the world of affiliate marketing and start an affiliate program, but you don’t know how to choose an affiliate network. Don’t worry; we got you covered! Let’s start with a definition. An affiliate network can be defined as an all-in-one …

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Affiliate recruitment

The Complete Guide to Finding and Recruiting Quality Affiliates

So you’re finally ready to start your affiliate program. Congratulations! Of course, just launching that program is not enough. If you want it to be successful, you still need to recruit quality affiliates. That is what we are going to cover in this post: program promotion and affiliate recruitment strategies …

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Research affiliate OPM agency landscape

How to Select an OPM Agency That’s Right for My Affiliate Program

So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job, or you want to …

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The Ultimate Checklist for a Successful Affiliate Program Launch

Are you ready to get your affiliate program off the ground? According to Rosemarie Spiher, now is the best time for this launch — so your timing is perfect. However, there are things more important than timing, and we consider thorough preparation to be one of them. Before you launch, …

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