Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

Posted onLeave a commentCategoriesAffiliate Program Management

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here. After all, on a daily Read More …

What is TM+ Bidding and What are the Benefits?

Posted onLeave a commentCategoriesAffiliate Program Management, Affiliate Tools

A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate requests trademark bidding rights from Read More …

4 Ways to Incentivize Affiliates

Posted onLeave a commentCategoriesAffiliate Program Management

Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an 8% commission increase on all Read More …

4 Benefits of Co-Branded Affiliate Landing Pages

Posted onLeave a commentCategoriesAffiliate Program Management

Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded affiliate landing page? A co-branded affiliate landing page is a landing page created for a program’s affiliates to refer traffic to. They typically include Read More …