How to Determine What Your Affiliate Program Commission Rate Should Be

Posted onLeave a commentCategoriesAffiliate Program Management, Affiliate Promos & Bonuses

So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a) a flat amount (in whatever Read More …

5 Tips for Successful Valentine’s Day Affiliate Promotions

Posted onLeave a commentCategoriesAffiliate Promos & Bonuses

Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14) on the horizon, here are five tips for running a successful promotion. #1. Outline Promotion Goals There should always be goals associated with an affiliate Read More …

FTC Disclosure Rules & Affiliate Marketing Implications

Posted on19 CommentsCategoriesAffiliate Promos & Bonuses, General Discussion, Online Marketing, Thoughts for Affiliates

—————————————————– Edit: 2 follow-up posts: (i) FTC Says the $11000 Fine “is Not True”, (ii) How to Word Disclosures & Agreements to Meet FTC Rules —————————————————– On 1 December 2009 the new Federal Trade Commission’s endorsements/testimonials rules are coming into force. I am referring to the “Guides Concerning the Use of Endorsements and Testimonials in Read More …

Free Affiliate Tracking Software

Posted on4 CommentsCategoriesAffiliate Program Management, Affiliate Promos & Bonuses, General Discussion, Leadership, Online Marketing, Thoughts for Affiliates

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts Read More …