Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliate marketing contract

Main Elements of Affiliate Marketing Contract: Rules and Policies

Affiliate marketing contract is one of the cornerstones of any affiliate program. To say that it’s important would be to say nothing. It’s a must-have component for every affiliate marketing campaign. Whether you call it an affiliate program’s Operating Agreement, Terms of Service, Affiliate Policy, Contract, Terms and Conditions… in […]

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Passive affiliate recruitment

Passive Affiliate Recruitment: Definition and Tips on Leveraging It

You may have heard the phrase “passive affiliate recruitment” before. But what exactly does it mean and how can you make the most of it? You will find the answers in my respective episode of The Affiliate Marketing Experience: If, however, you’d rather study the subject of passive affiliate recruitment

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Affiliate management system

Choosing an Affiliate Management System: Software Options to Consider

How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose. I have described

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Affiliate Marketing Explained: Definition, Key Players, and Concepts

What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: Beyond it, however, you may read it all in textual form below. Definition Affiliate marketing is a way for a business to partner with independent marketers who

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