Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Shawn Collins on How to Succeed in Affiliate Marketing and More – Affiliate Marketing Legends Interview Series

As part of my “Affiliate Marketing Legends” interview series, I am excited to have interviewed one of the more well-known legends of the industry – co-founder of Affiliate Summit, author of one of the first books on affiliate marketing, Shawn Collins. Below you may find his brief profile (and the […]

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Affiliate Marketing in China: Affiliate Networks and Programs

China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate management bestseller was translated. The Chinese version was called “70-Days’ Affiliate Advertising Combat”. Don’t ask why. Several days ago, a

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8 Mistakes to Avoid When Setting Up an Affiliate Marketing Program

Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why many advertisers fail at affiliate marketing is rooted in the poorly done work when setting up their affiliate programs. Having

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Why Google Affiliate Network Sunset Was New Sunrise for the Industry – Affiliate Marketing Legends Interview Series

It’s time for me to bring you the newest conversation that has happened within the framework of my “Affiliate Marketing Legends” interview series. My today’s guest has an impressive amount of diverse affiliate marketing experience under his belt. He worked both for Google Affiliate Network (which, of course, is already history)

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AM Navigator Named One of the World's Best B2B Companies

Since our inception, we’ve made it our priority to provide exceptional results and quality service to our customers. Our client-centric methods, combined with the vast expertise we hold in the affiliate marketing industry, recently earned us an incredible honor, according to Clutch. Clutch, a B2B research company, runs a data-driven

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Affiliate Marketing in the USA: Market Size by Number of Programs

According to Forrester Consulting, the U.S. affiliate marketing industry is expected to reach $6.8 billion by 2020, with more than 80% of brands utilizing this potent way of marketing, but how many affiliate programs are out there? This very question came to me from an industry friend earlier this morning

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Great Affiliate Marketing is About Data-Driven Partnerships with Todd Crawford – Affiliate Marketing Legends Interview Series

Following the encouragingly warm reception of the first interview in our new “Affiliate Marketing Legends” series, I am excited to bring you the transcript of the conversation I’ve had with my newest guest. If you are in affiliate marketing, but haven’t heard his name or seen him talk, you’ve probably

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5 Practical Ways to Turbocharge Your Affiliate Marketing Campaigns

Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund. – Anthony Bourdain Whether you are an affiliate publisher or a brand with an affiliate marketing program, regardless of how long you have been in this business, you know what our industry

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Global Affiliate Marketing: What It Is and How To Make It Better… for All – Affiliate Marketing Legends Interview Series

Welcome to the “Affiliate Marketing Legends” ! This new interview series of mine seeks to highlight the movers and shakers of affiliate marketing — those influencers who have been shaping our industry, contributing to it in multiple meaningful ways. As I interview these affiliate marketing heavyweights, I will seek to spotlight both

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