Among all other methods of affiliate recruitment, e-mail is by far the most commonly used one. In A Practical Guide to Affiliate Marketing I wrote that affiliate program managers should strive to make their recruitment e-mails “attractive, yet not too lengthy and hard to follow” (p. 74). Today I would have expanded my recommendation for [...]
You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live (in a slightly modified form, [...]
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You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live (in a slightly modified form, [...]
Continue reading about Theorizing Vaynerchuk & Learning From Trait Approach
On May 14, Google announced an adjustment to their “trademark policy in the U.S.” which has been changed “to allow some ads to use trademarks in the ad text.” The reasoning behind loosening up on trademarks was reported in light of aiming “to improve ad quality and user experience.” Just as generic newspaper ads, which [...]
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Now that we know why affiliates should have access to merchants’ product feeds, it is a good time to list the most frequently repeated mistakes that merchants make in their affiliate data feeds. It’s sad, but the following 7 problems are very common: 1. Problem with Images – Do not use the same image both [...]
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I am happy to announce two of my Summer 2009 speaking engagements. This summer I am scheduled to speak at the following two events (which I hope you will be able to attend): Event: eComXpo Dates: July 8-9, 2009 Location: online Official Website: www.eComXpo.com Presentation Details: I will be speaking on Wednesday (8 July) at [...]
First things first, and we should start with a definition. What is an product feed, or data feed? Any data feed is essentially a file (.CSV, .XML, .XLS or any other type) that lists all your product information, such as product ID, product name, description, price, stock availability, etc. The format of the affiliate data [...]
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Yes, thanks to Amazon’s new feature, you can now read my blog posts right on your Kindle. I have just added it to the Amazon’s Kindle Store: The monthly service fee is $1.99 which “includes wireless delivery via Amazon Whispernet.” The first 15 people to subscribe to the Kindle version of my blog via this [...]
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No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting [one's] product margin” in the [...]
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When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared characteristics, etc. Additionally, as Richard [...]
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