In case you haven’t yet read the cover story of the Winter 2013 Visibility magazine, I’d like to draw your attention to it today pardon this “let me toot my horn” post. Below you may see the cover of this newest Visibility issue, and I am proud to see my […]
Quick Guide to Choosing an Affiliate Program Manager Read More »
Visibility Magazine. In the article I look at 3 basic KPIs for affiliates/publishers (EPC, Conversion Rate, Reversal Rate), and 5 key performance indicators that merchants/advertisers should be measuring and analyzing on an ongoing basis (Affiliate Recruited, Activity Index, Activation, Traffic, and Transaction Volume). Visual examples of data presentation on three
Affiliate Marketing Analytics Read More »
I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues
December 2009 News and Articles Read More »