Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing?
Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing the current customer base, as well [...]
Continue reading about Online Customer Engagement Lifecycle and Conversion Drivers
Over the past few months my wife and myself have become huge fans of Darrell Bush’s art, and shortly after falling in love with his paintings we were happy to find out that Buffalo Games produces jigsaw puzzles based on his artwork. We bought our first one some two months ago, and when my wife [...]
Continue reading about Don’t Decrease Conversion by Making It Hard to Shop
Over the past few months my wife and myself have become huge fans of Darrell Bush’s art, and shortly after falling in love with his paintings we were happy to find out that Buffalo Games produces jigsaw puzzles based on his artwork. We bought our first one some two months ago, and when my wife [...]
Continue reading about Don't Decrease Conversion by Making It Hard to Shop
Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the popular fallacies and misconceptions [...]
Continue reading about Misconception: Only High Commissions Attract Affiliates
Remember the “Gone in 60 Seconds” movie? Well, an average website visitor gives our websites and landing pages considerably less time that that. Some believe that “up to 50 percent of visitors to landing pages will bail in the first eight seconds” [source]. My friend, Avinash Kaushik, believes they’re giving us even less time. In [...]
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