Karima

The Turf War Between PR and Affiliate Marketing

General Discussion / By / 3 minutes of reading

The relationship between PR and affiliate marketing oddly reminds me of the connection between barbers and surgeons in the 12th century. Just as the “turf war” between surgeons and hairdressers is an interesting example of how professional boundaries and practices evolve over time, the digital marketing landscape has undergone its […]

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International affiliate program

Expanding Affiliate Program Globally: Your Guide to Success

Affiliate Program Management / By / 4 minutes of reading

If your affiliate marketing program has demonstrated success at a local or regional level, now might be the perfect moment to contemplate international expansion. While the prospect may appear sophisticated and challenging, the reality is that you just need to follow a few straightforward steps to effectively scale a thriving

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