Karima

Affiliate Program and Technology Partners: What to Consider

Affiliate Program Management / By / 5 minutes of reading

We tend to associate technology partners with cart abandonment technologies and retargeting software. However, tech partners offer much more. Awin, one of the first affiliate networks to highlight these partners, classifies them into various categories, including mobile measurement, e-commerce, CSS, analytics, and tech partner plugins. This last category often requires […]

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Why Affiliate Agency is an Integral Part of Your Marketing Team

General Discussion / By / 4 minutes of reading

Seneca once said: “There is no favorable wind for the sailor who does not know his way.” This wisdom applies perfectly to marketing. A successful strategy requires a clear direction and a holistic approach that considers all marketing channels together rather than in isolation. Such an integrated strategy ensures that

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The Turf War Between PR and Affiliate Marketing

General Discussion / By / 3 minutes of reading

The relationship between PR and affiliate marketing oddly reminds me of the connection between barbers and surgeons in the 12th century. Just as the “turf war” between surgeons and hairdressers is an interesting example of how professional boundaries and practices evolve over time, the digital marketing landscape has undergone its

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International affiliate program

Expanding Affiliate Program Globally: Your Guide to Success

Affiliate Program Management / By / 4 minutes of reading

If your affiliate marketing program has demonstrated success at a local or regional level, now might be the perfect moment to contemplate international expansion. While the prospect may appear sophisticated and challenging, the reality is that you just need to follow a few straightforward steps to effectively scale a thriving

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