Brands Need to Use Their Pool of Affiliates for Collaboration

Posted on1 CommentCategoriesGeneral Discussion

In the affiliate marketing landscape where organisations continue to wrestle with their digital brand identity, they shouldn’t panic! Brands should make more use of the affiliate pool working in synergy to help the brand provide something that’s truly remarkable and authentic. It’s time for brands to consider their affiliate pool as an extended workforce who Read More …

An Affiliate Marketing Action Plan: The 5 Cs Approach

Posted on2 CommentsCategoriesAffiliate Program Management

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set Read More …