Example of Oxymoronic Approach to Affiliate Relationship Management

Posted on5 CommentsCategoriesAffiliate Program Management

Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to our customers we are going Read More …

Possibly the Best Way to Boost Affiliate Program Performance

Posted on7 CommentsCategoriesAffiliate Program Management

———————————— UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current situation, we have discovered the Read More …