3 Es of Effective Affiliate Activation via Email Campaigns

Posted on4 CommentsCategoriesAffiliate Program Management

Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – motivational initiatives targeting the stagnant Read More …

Example of Oxymoronic Approach to Affiliate Relationship Management

Posted on5 CommentsCategoriesAffiliate Program Management

Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to our customers we are going Read More …

Possibly the Best Way to Boost Affiliate Program Performance

Posted on7 CommentsCategoriesAffiliate Program Management

———————————— UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current situation, we have discovered the Read More …