Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

Posted on2 CommentsCategoriesAffiliate Program Management

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate does not prevent further violations. Read More …

Amazon to Affiliates: Don’t Target Kids or Be Terminated

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting “children under the age of Read More …

Should You Block Affiliates from Certain Countries?

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion

Reporting from the Affiliate Summit West 2010. The question of restricting affiliates from joining your affiliate program based on their geographical location sprung up during the Q&A session after my yesterday’s presentation, and I’ve also heard participants of the “Affiliate Program Compliance” panel touch upon it today. The main difference between my reply and their Read More …