affiliate compliance

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate […]

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Amazon to Affiliates: Don't Target Kids or Be Terminated

It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting

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4 Reasons Advertisers Should Police Affiliate Activity

As I was working on a presentation for one of my upcoming speaking engagements, I had to outline a few short, solid and sobering reasons why every advertiser who has an affiliate program should actively police affiliate activity, or require their affiliate program managers to do so (reporting on it

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Should You Block Affiliates from Certain Countries?

Reporting from the Affiliate Summit West 2010. The question of restricting affiliates from joining your affiliate program based on their geographical location sprung up during the Q&A session after my yesterday’s presentation, and I’ve also heard participants of the “Affiliate Program Compliance” panel touch upon it today. The main difference

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