Click-Through Rates (CTR) in Affiliate Marketing

Posted on7 CommentsCategoriesAffiliate Program Management

An affiliate program manager has emailed me the following question: What is a good conversion rate from impressions to click to identify good quality affiliates? Good question. Tricky metric. CTR, or Click-Through Rate, is a metric that will differ from one marketing method to another. Additionally, it is important to mind how targeted the affiliate’s Read More …