affiliate management performance

Are You Measuring and Analyzing or Flying Blind?

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. […]

Are You Measuring and Analyzing or Flying Blind? Read More »