Core Responsibilities of an Affiliate Program Manager

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Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting data on them in the recurring reports)? My newest video is meant to answer all of these questions via an allegory of a building Read More …

Affiliate Networks Provide Infrastructure. Management is Separate

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I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of Read More …