Core Responsibilities of an Affiliate Program Manager

Posted on4 CommentsCategoriesAffiliate Program Management

Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting their detailed reporting on these in their recurring reports)? Regardless of whether you are trying to find a “job description” for an employee to Read More …

Affiliate Networks Provide Infrastructure. Management is Separate

Posted on1 CommentCategoriesAffiliate Program Management

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of Read More …