Example of Oxymoronic Approach to Affiliate Relationship Management

Posted on5 CommentsCategoriesAffiliate Program Management

Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to our customers we are going Read More …

Employee Termination and Affiliate Marketing

Posted onLeave a commentCategoriesAffiliate Program Management

Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates: do something (and quick), “or Read More …