Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

Posted on2 CommentsCategoriesAffiliate Program Management

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I.┬áNon-Preventive Mechanism Lowering the violator’s commission rate does not prevent further violations. Read More …

Setting Violator’s Commissions at Zero Hurts Other Affiliates

Posted on5 CommentsCategoriesAffiliate Program Management

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself as a coupon-oriented affiliate, but Read More …

How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs

Posted on9 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I want to draw your attention Read More …

Affiliate Cookie Stuffing is Wire Fraud (Criminal Offense)

Posted on12 CommentsCategoriesAnnouncements, Thoughts for Affiliates

The day before yesterday an affiliate (who runs a review website) posted the following comment under my 2009 What Is Cookie Stuffing post: Coincidentally, also the day before yesterday the industry’s famous fraud detective Kellie Stevens wrote up an article that has, undoubtedly, become a sobering one for many. Two years after being indicted for Read More …