bank of america

Run a Login-Based Affiliate Website? Provide Access to Get Approved

Thoughts for Affiliates / By / 1 minute of reading

User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run […]

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Case of Usability Failure: Bank of America Online Banking

Online Marketing / By / 2 minutes of reading

Bank of America’s Online Banking has had a long history of awards, and at the time of this writing it has over “one million of active mobile banking customers” [source]. The bank  holds the “Webby Award and Webby People’s Choice Award in the online banking/bill pay category” for the year

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