4 Affiliate Marketing News You Should Be Aware Of

Posted onLeave a commentCategoriesAffiliate / Advertising Tax, Announcements, Thoughts for Affiliates

Several things —¬†important to affiliates, and affiliate marketing industry as a whole — have happened in the course of the past few days, unfortunately not all good, and today I’d like to draw your attention to the following four: 1. Pennsylvania Enacts Affiliate Nexus Tax law — Late last night (on December 1, 2011) the Read More …

Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

Microsoft Ceases Bing Cashback – Good News for Affiliates

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Microsoft, the company which has quite possibly lost more money online than any other company (see the below chart published by the Business Insider in April of this year), has announced that they are closing Bing Cashback. Microsoft’s online services division lost over $710 Million dollars in the first quarter of 2010 alone. It would Read More …

Search Market Growth and Implications for Affiliates

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or 22.7 billion searches total) of Read More …