Which Content Influences Purchasing Decisions? Lessons for Affiliates

Posted on3 CommentsCategoriesThoughts for Affiliates

A recent Nielsen study, commissioned by inPowered, sought to shed light on “the role of content in the consumer decision making process.” Over a period of two months, they conducted in-person controlled lab tests where 900 respondents participated in online surveys. To measure the impact of online content on the respondents the latter had to Read More …

Statistics on Blog / Content Monetization via Affiliate Links

Posted on3 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

An affiliate network owner in a country where affiliate marketing is just developing has reached out to me recently. They are looking to attract more bloggers (and other quality content producers) to affiliate marketing, but with the majority of them monetizing via CPM and CPC models, getting them to switch to CPA models (CPS, CPL, Read More …