Google, Affiliates, and Two Facets of Value

Posted on2 CommentsCategoriesThoughts for Affiliates

Google has had a love–hate relationship with affiliates since the dawn of affiliate marketing [some of which is reflected in/on this SEObook’s infographic on how Google views affiliate marketers]. Just a few months ago (on January 27, 2014 to be exact) that they put something in “web ink” too — by publishing a blog post on their Webmaster Read More …

If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Posted on12 CommentsCategoriesAffiliate Program Management, Online Marketing

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to Read More …