Google penalty

Google, Affiliates, and Two Facets of Value

Google has had a love–hate relationship with affiliates since the dawn of affiliate marketing [some of which is reflected in/on this SEObook’s infographic on how Google views affiliate marketers]. Just a few months ago (on January 27, 2014 to be exact) that they put something in “web ink” too — by publishing a […]

Google, Affiliates, and Two Facets of Value Read More »

If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by

If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »