McKinsey Stresses Importance of Multichannel Retailing

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out that while in the course Read More …