7 Marketing Strategies for the Ultimate Ecommerce Launch

Posted on4 CommentsCategoriesOnline Marketing

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and drive visitors to purchase. It’s exciting to launch an ecommerce store, and if brands can start out Read More …

Super Affiliates Prefer Per-Click Payments?

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, General Discussion

One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52). In their categorization of affiliates Read More …