Super Affiliates Prefer Per-Click Payments?

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, General Discussion

One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52). In their categorization of affiliates Read More …

Top Paid e-Tail Execs. Performance-Based Compensation

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Got my November 2009 Internet Retailer issue in the mail yesterday, and in it they have published some interesting data on the 2008 compensation of top online retailers’ executives, including those who are in charge of marketing. Each executive’s compensation package represents a sum total of base salary (s), bonus (b) and stock compensation (sc). Read More …