If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Posted on12 CommentsCategoriesAffiliate Program Management, Online Marketing

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to Read More …

Search Engines and Online Reviews Represent Affiliate Opportunities

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you can actually figure out the Read More …

5 Reasons Why SEO Experts Curse Affiliates

Posted on5 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Yesterday Josh Braaten, an Online Marketing Manager at Rasmussen College who also writes about SEO and web analytics on Big Picture Web tweeted: His tweet was a part of our brief conversation on how some of the online marketing-related professions are being misunderstood by people, but the wording of it got me really interested. So Read More …

5 Hot Trends for Affiliate Marketers to Leverage in 2011

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in 2010 — the Internet. Now Read More …