SEM

Affiliate Marketing? Don't Get Tangled Up in Definitions!

Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing” …

Affiliate Marketing? Don't Get Tangled Up in Definitions! Read More »

If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by …

If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »

Search Engines and Online Reviews Represent Affiliate Opportunities

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you …

Search Engines and Online Reviews Represent Affiliate Opportunities Read More »

Paid Search Marketing and Affiliate EPC (Earnings Per Click)

An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]’s program  on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t …

Paid Search Marketing and Affiliate EPC (Earnings Per Click) Read More »

5 Reasons Why SEO Experts Curse Affiliates

Yesterday Josh Braaten, an Online Marketing Manager at Rasmussen College who also writes about SEO and web analytics on Big Picture Web tweeted: His tweet was a part of our brief conversation on how some of the online marketing-related professions are being misunderstood by people, but the wording of it …

5 Reasons Why SEO Experts Curse Affiliates Read More »

5 Hot Trends for Affiliate Marketers to Leverage in 2011

The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in …

5 Hot Trends for Affiliate Marketers to Leverage in 2011 Read More »