Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – …
3 Es of Effective Affiliate Activation via Email Campaigns Read More »
Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one …
20 Ways to Motivate Stagnant Affiliates to Activate Read More »
It’s a fact: in the vast majority of affiliate programs only 5% of affiliates (or less!) generate 95% of action. Sounds familiar? It should. Part of the reason is that very few affiliate managers pay proper attention to the second pillar of affiliate program management — the activation of their …
5% of Affiliates Generate 95% of Sales? You're Not Alone. Motivate! Read More »
One of the most frequently asked questions I’ve heard in a number different sessions during the past Affiliate Summit West 2010 was this one: What percentage of affiliates in your affiliate program are active on a month-to-month basis? This is a very good question, because the metric of total number …