Run Affiliate Program In-House or on Affiliate Network?

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network? Good question. There are indeed Read More …

Affiliate Program Start / Setup Expenses

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

After receiving my pricing, a prospective client, who is looking for an outsourced affiliate program manager (OPM), wrote: I wanted to know whether there would be any other fees that I should be considering? I suppose the software companies like Linkshare and others, would charge a fee also. Are those types of fees covered in Read More …