Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this idea. Why would they choose Read More …