When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms

Posted on4 CommentsCategoriesAffiliate Program Management

An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions. However, there are ways for these affiliates to disguise themselves in order to receive the full commission. Challenge Affiliates who (due to the promotional methods used Read More …

Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Posted on1 CommentCategoriesAffiliate Program Management, Interviews

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the Read More …

47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Posted on15 CommentsCategoriesAffiliate Program Management

Yesterday, The Search Monitor released their¬†January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or, even more startling, direct linked Read More …