15 Affiliate Marketing Lessons to Learn from Amazon & Walmart

Posted on2 CommentsCategoriesAffiliate Program Management

Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales. Read More …

Lack of Advance Affiliate Equipping for Holiday Season 2010

Posted on1 CommentCategoriesAffiliate Program Management

I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the necessary tools (and information) for Read More …

Walmart Affiliate Program Now Prohibits Parasitic Behaviors

Posted on5 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

One would think that it is common sense to have a separate section prohibiting parasitic affiliate behaviors in your affiliate program and your program agreement. However, even larger online merchants sometimes do not do so. First of all, this makes them significantly more vulnerable to rogue affiliates. Secondly, it makes it harder to fight such Read More …

Walmart vs Amazon: Affiliate Program Comparison

Posted on26 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Having read the Internet Retailer’s comparison of the online storefronts of these two merchants (my bullet point summary of it may be found here), the only logical next step for me was to see how Walmart.com’s affiliate program compares to Amazon.com’s associates program. By looking at the information provided in the respective sections of each Read More …