Affiliate Program’s Performance is Everybody’s Business!

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers¬†but get paid only when qualifying performance is registered¬†(e.g, lead form submitted, sale placed through, free trial started, Read More …

Are You Losing Active Affiliates Over Non-Converting Clicks?

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote on my blog, and when Read More …

Hippocrates, Personality Types & Predicting Conversion

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

December 2010 issue of the Target Marketing magazine had an interesting article I’ve meant to blog about for some time. On page 11 the magazine’s senior editor, Heather Fletcher, brings us back to Hippocrates who while being “more synonymous with medicine that marketing” had also written a lot about human psychology. Heather is referring to Read More …

Online Customer Engagement Lifecycle and Conversion Drivers

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing the current customer base, as Read More …

Misconception: Only High Commissions Attract Affiliates

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the popular fallacies and misconceptions about Read More …