website conversion

Affiliate Program's Performance is Everybody's Business!

Affiliate Program Management, General Discussion / By / 3 minutes of reading

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale […]

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Are You Losing Active Affiliates Over Non-Converting Clicks?

Affiliate Program Management, Thoughts for Affiliates / By / 2 minutes of reading

Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote

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Hippocrates, Personality Types & Predicting Conversion

General Discussion, Online Marketing / By / 2 minutes of reading

December 2010 issue of the Target Marketing magazine had an interesting article I’ve meant to blog about for some time. On page 11 the magazine’s senior editor, Heather Fletcher, brings us back to Hippocrates who while being “more synonymous with medicine that marketing” had also written a lot about human

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Online Customer Engagement Lifecycle and Conversion Drivers

General Discussion, Online Marketing / By / 2 minutes of reading

Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing

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Misconception: Only High Commissions Attract Affiliates

Affiliate Marketing Fallacies, Affiliate Program Management / By / 3 minutes of reading

Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the

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