Affiliate Marketing Has High Turnover and Low Chance of Success?

Posted on9 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011 AffStat Report released earlier this Read More …

15 Factors That Influence Affiliate Choice in Picking a Program

Posted on2 CommentsCategoriesAffiliate Program Management, Articles & Publications, General Discussion, Thoughts for Affiliates

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of which are closely intertwined and Read More …