Global Advertising to Shrink, Online Marketing to Grow

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad spend will drop 14.7%, magazines Read More …