Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing?
Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing the current customer base, as well [...]
Continue reading about Online Customer Engagement Lifecycle and Conversion Drivers
A good question came to me in the email yesterday:
Is there a certain metric you use to predict revenue potential for a site?
I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that he has tons of great content that [...]
Continue reading about How to Project Affiliate Earnings: 5 Metrics and Formula
Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the popular fallacies and misconceptions [...]
Continue reading about Misconception: Only High Commissions Attract Affiliates
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