An Invisible Thief: Affiliate Adware and Plugins

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of software and browser plugins can Read More …

Paving the Way for Smooth Affiliate Sales

Posted on2 CommentsCategoriesAffiliate Program Management

When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to the nuts and bolts of Read More …

Affiliate Tracking Software vs. Affiliate Networks: Why Not Both?

Posted onLeave a commentCategoriesAffiliate Program Management

As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is no difference between the two Read More …

Recruiting New Affiliates – Tips, Tactics and Tools

Posted on1 CommentCategoriesAffiliate Program Management

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming Read More …

How To Make an Affiliate Review Website Credible In Customers’ Eyes

Posted on3 CommentsCategoriesThoughts for Affiliates

~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers. Whether you are just starting Read More …

Increase Affiliate Income by Learning Your Visitors’ Intent & Needs

Posted on3 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue increase add each and every Read More …

What Influences Affiliate Banner Performance the Most? Surprise Ahead

Posted on12 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text links (versus banners) looks as Read More …