A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in [...]
Continue reading about Motivation by Money Versus Autonomy, Mastery and Purpose
With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos.
The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive to [...]
Continue reading about Customer Promotions versus Affiliate Motivation
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