For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it is very hard to reap [...]
Continue reading about RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs
Not too long ago I’ve blogged about the bright near future for coupon affiliates. It seems that loyalty affiliates have a future as well, and certain strategic factors will make (or are already making) some of them significantly more competitive than others. For instance — according to the data from a CMO Council study entitled [...]
Continue reading about Loyalty Programs and Affiliate Marketing
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