At Least 2 Mother's Days Every Spring

Valentine’s Day is tomorrow. But what do we market next?… Of course, Mother’s Day!!

But did you know that Mother’s Day is celebrated on two completely different dates (almost two months apart) in the U.S. and the U.K.? Yes, it is. While Father’s Day (in the U.S. and the U.K.) always falls on the third Sunday of June, Mother’s Days are different.

This year:

  • UK – Sunday, March 2, 2008
  • USA – Sunday May 11, 2008

For affiliate managers working for merchants that ship internationally this should translate into respective geo-targeting of creatives, marketing campaigns and affiliate promos.

For affiliates — a wonderful opportunity to sell Mother’s Day gifts twice every Spring!

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