Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement.
This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to me in light of the current state of affiliate marketing. These two were:
- “Our lives begin to end the day we become silent about things that matter.”
- “Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.”
With the current spread of parasitism in affiliate marketing (I refer to such unethical operations as OneCause, We-Care, TrialPay, SaveNDonate, ShopForYourCause, to name but a few), and lack of both affiliate and merchant education on the subject, the above two statements put an additional emphasis on the situation. Let us not be silent, and keep on writing and speaking passionately to eliminate the deadly ignorance! It is our industry. If we don’t clean it up, no one else will.