Yesterday, I tweeted asking people for a recommendation on a good coffee grinder suitable for espresso grind, and a friend has recommended me a good one, linking to Amazon through his affiliate link. You may read the rest of story here, but my today’s focus is not on that story alone.
Today I didn’t tweet about anything that would’ve qualified me as a good target for the following, but I got something that drew my attention — a re-tweet entitled “5,000 Coupon Codes.” Naturally, I clicked the link, and found a truly giant list of deals’ descriptions from hundreds of merchants. (Advice #1: Don’t overwhelm the end user by posting thousands of deals on the same page; categorize your deals by merchant name, theme, holiday, or something… Make it convenient!) By having a closer look I’ve found the majority of “claim coupon” coupons to be going through GoldenCan URLs, and some through DataFeedFile ones, both being automated datafeed-import tools that also support coupon feeds. (Advice #2: Cloak affiliate URLs if you don’t want to fall an easy prey of a site scraper.) Upon doing a bit of additional research, I saw the same tweet re-tweeted 5 more times, and some of the people who re-tweeted it had no idea they were re-tweeting someone’s list of affiliate links.
Can everyone see the drastic difference between the yesterday’s link I’ve received from @Jangro via Twitter, and the one I have received today? One cared, provided genuine advice and added value. The other one, in my opinion, simply looked for some easy cash.
With time, more and more affiliates will be using Twitter for the promotion of their links. If you are an affiliate and you ever look into marketing on Twitter, I highly advise you to do it responsibly, and treat the recipients of your posts (and potential recipients through re-tweets) as you would want to be treated yourself. Add value!