I have been using Twitter to keep in touch with affiliates and other online marketers, to share knowledge and learn from others, as well to post stuff about my personal life. At one point, however, I have realized that some affiliate marketers that I work with may not be interested in the pictures of my birthday cake, updated about my fishing trips, or how we flew kite over a weekend, etc. At that same I have noticed a fellow-OPM start a separate Twitter account to post news and promos pertaining to the affiliate programs she manages. I loved the idea! Yes, it’s simple, but it is ingenious. If you have two accounts (one – for more personal tweets [example], and another one – for tweets related to your affiliate program(s) [example]), your affiliates have a choice — whether to follow both, or just one of them.
Here’s my today’s video (co-starring Duckling Timofei from my daughter’s toy box) on the subject:
Additionally, it is good to remember that very often affiliates first find common ground with affiliate managers on a personal level (sharing the same offline passions, or being interested in what you’re posting about online marketing, or branding, or even related disciplines), and only later on decide to join the affiliate program(s) you manage, and start following your “professional” Twitter account too.
In the management of multiple Twitter accounts tools like Splitweet come handy. If you know of any other ones, please post them in the comments area below. I myself am still shopping around too.
Happy balancing, and have a wonderful weekend, everyone!