That’s exactly what the newest “World Wide Rave” book by David Meerman Scott is. I’ve received it from him last week, and finished skimming through it today. David states:
It is virtually impossible to create a [word of mouth] Web marketing program that is guaranteed to become a World Wide Rave; it requires a huge amount of luck and timing. That’s an important point to remember as you work on your marketing ideas, because it’s unlike the old-rules, numbers-based marketing techniques you’re probably used to. (p 124)
However, when the “timing” is used wisely, the “luck” will almost undoubtedly follow. David uses iPhone’s success, and iPhone apps as an example of the timing used right. But let’s use Twitter as an example. New Twitter applications are springing up all around the place, and nearly every week there is a new one being launched (to display your follower count on your website, to manage multiple accounts, to rank your popularity and/or influence, to help you stay on top of who’s starting and who’s stopping to follow you, etc). The time is hot. Twitter is popular. Becoming the second Twitter is not necessary, and will unlikely bring you the same success. But you can certainly develop and launch a useful Twitter app, and make it become a success.
It’s all about “offering valuable information” — as a tool, product or content — says D.M. Scott, and I certainly concur. Valuable content, and timely tools can bring you the popularity among hundreds of thousands of online users (or maybe even millions). Be creative, use your imagination, look at things through the web user’s eyes, and the inspiration will follow.
One thing I especially appreciate about this new book of his is the fact that it is chock full of real time examples, and illustrations of the author’s points. I have jotted down several ideas I conceived while reading the book, and I can’t wait to start implementing them. Affiliate marketers will undoubtedly find this book of value, and I highly recommend it.
Thank you for another good, and practically applicable volume, David.