Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither […]
Nicholson's Motivation Method & Affiliate Context Read More »
I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who
Will Coupons Destroy or Save Affiliate Marketing? Read More »
There are different ways to interpret what has happened earlier today in the country of my birth, and the land where I spent the first 20 years of my life, Europe’s poorest country, the Republic of Moldova. Motivated by the allegedly falsified win of the Communist Party in the parliamentary
Moldova – My Restless Homeland Read More »
Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to
Amazon Prohibits Affiliates from DTM PPC Read More »
First of all, what is microblogging? About.com defines it as follows: Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who
To Microblog or Not To Microblog? Read More »
Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of
Managing Culturally Diverse Affiliates Read More »
Following New York, California, Minnesota, Tennessee, Hawaii, Connecticut and North Carolina, Maryland now considers the “Amazon tax” as well. Gazette.net wrote earlier today: A proposal to tax certain online sales in Maryland has drawn the wrath of some Internet retailers and business organizations, while attracting support from Senate President Thomas
Maryland Now Considers "Amazon Tax" Too Read More »
In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the
Reciprocal Causality and Affiliate Program Management Read More »