First of all, what is microblogging?
About.com defines it as follows:
Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who microblog use Web services designed to make microblogging very easy.
Webopedia.com is being a bit more specific:
Microblog — a type of blog that lets users publish short text updates. Bloggers can usually use a number of service for the updates including instant messaging, e-mail, or Twitter. The posts are called microposts, while the act of using these services to update your blog is called microblogging. Social networking sites, like Facebook, also use a microblogging feature in profiles. On Facebook this is called “Status Updates”.
So, is microblogging really worth it for affiliate program managers (and/or other types of online marketers)?
I haven’t been using Twitter for too long (less than half a year of active use), but I am already seeing great benefits. With the help of my more personal @eprussakov account I have a capability of (i) staying on top of the most current news in the industries that interest me, (ii) connecting with other online marketers (some of the connections I’ve made are quite amazing), and (iii) sharing what’s important to me with those who decided to follow microposts about me, my life, and my professional interests.
Additionally, I also have an @AMNavigator Twitter account that I use to “tweet about the latest and the coolest stuff about the affiliate programs we manage.” I started this separate account just 36 days ago — see my blog post and video about it — and that account already has over 150 followers, and microblogging through it is already yielding fruit. I’ve been able to make connections with some of the coupon affiliates that I haven’t known about before starting the separate account for AM Navigator. Twitter is being actively used by couponers, and other types of affiliates are also starting to use it more frequently. If you have an affiliate program, a product, or a brand to promote, the question posed in the title of this post should not even be a question! Definitely microblog!!
Just as it is with anything new and exciting, it is certainly easy to get swamped in microblogging. It is fun, and it’s addictive. So, as with everything, remember to prioritize, and you’ll do well.