While recruiting affiliates into the affiliate programs of the merchants we work with, over the years we have registered that follow-up recruitment emails are actually more effective than the initial email contact with a prospective affiliate partner. In fact, more affiliates are being recruited through follow-up emails than through the initial contact. Here’s the stats:
- 10% of approached affiliates sign up after initial contact
- over 10-12% more after the follow-up email (sent out 7-10 days after the first one)
Isn’t this amazing? Imagine how much is being missed out by affiliate program managers who do not follow a habit/rule of sending out a follow-up email to remind each prospect of their proposal.
Here’s the sequence I recommend following while recruiting affiliates:
You may also read my article on how not to do it at Econsultancy.com.