Affiliate Marketing Program is Like a Lawn Mower

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) motor oil, and (iii) persistence.

I have just recorded the following video to illustrate this more visually:

In the affiliate program context: (i) affiliates are the force that fuels your program, (ii) affiliate program manager is the one who lubricates, inhibits corosion, and cleans the program out, (iii) and persistence remains the same. Exclude any one element from the equasion, and the system will collapse.

6 thoughts on “Affiliate Marketing Program is Like a Lawn Mower

  1. Thanks, Jesse. Glad you’ve enjoyed the video. The parallel between the two tasks (which seem to be completely different from one another) came to my mind as I was falling asleep yesterday night (strange; I’ve read that marketers normally get their most creative ideas while in the shower). On obvious reasons, I couldn’t implement the video shooting right away, but did it first thing in the morning.

  2. A brilliant video, nice to see the innovative thinking / conceptualising that affiliates are famous for in action. I’m feeling the competition a bit now, perhaps I need to do a video about my garden as well and relate that back to revenue streams. Some kind of pruning and feeding analogy? Hmmmm….

    Well done!

    P.S. I’m just out of the shower and whilst in there pondered some of the finer points of cashflow in the affiliate business. Is there no respite from this industry?!

  3. Kristy,

    It’s always good to hear from you, and thank you for taking the time to comment as well.

    I appreciate the accolades on my modest video shooting (my wife insists on mentioning her name as the Producing Director of the video; okay… Producer: Elena Prussakova). I am a firm believer in allegories and storytelling as the best methods of conveying ideas.

    No competition there (the more quality content we produce, the better for the industry), but I’m certainly looking forward to your videos, colleague! 🙂

    Thanks again, Kristy.

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