Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale.
As I was adding more affected merchants to the comments under that above-quoted article/post, I’ve noticed that some of them run affiliate programs on more than one affiliate network. This drove me to the recording of the below video where I show how a parasitic affiliate could hurt affiliates in all of the programs that you run, as well as all other channels of marketing that you may be utilizing (yes the offline ones too! you could be building a brand that drives direct type-ins of your domain name, but those get cannibalized as well). Here’s the video:
If you’re a merchant/advertiser, check your own affiliate program for this particular parasite. If you’re an affiliate/publisher, check who you’re partnering with, and notify them of the problem if We-Care.com is in their affiliate program too. From the lists of merchants [see my comments to the Econsultancy’s post], it is apparent that this parasite is an active affiliate on at least the following three affiliate networks: LinkShare, Commission Junction, and Google Affiliate Network.