I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product – Lil’ Drums). It requires the reader’s participation (you’re invited to stick your fingers through the holes in the page) to add maximum effectiveness to the ad. Here is what the page with the “actual ultra-cute size” sundae cone looks like when the reader participates:
And on the back of the above page they offer a $1.00 coupon, and do it in a similar way:
Isn’t this ingenious? Fun and vivid. Certainly brings the product (and the deal!) alive for me. Way to go, Nestle!